The Ulltra Technology Center
of Fort Collins, CO, required new graphics to
help promote the organization during future trade
shows and conferences.
The blue and gold motif is sustained throughout
the poster designs to add continuity to the pieces,
unifying them with the main logo presentation.
Clip art was utilized that expresses the exchange
of something special and precious, a suggestion
reinforced by the slogan that was introduced.
Using the ball of light as the focus of the piece,
the text was colored to extend the eye from upper
left to lower right and upper right to lower left,
criss-crossing the composition and ensuring complete
absorption of the content.
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