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B/W Ad Graphic for Gash-Voigt Dance Theatre RETURN TO GRAPHIC DESIGN GALLERY
Title: B/W Ad Graphic
Date: January, 1998
Client: Gash-Voigt Dance Theatre, St. Louis, MO
Software: Scanned image with Adobe Photoshop
Description:

Gash-Voigt Dance Theatre, a world-renown troupe of interpretive dancers, were expanding their marketing efforts and invited artists to submit works for possible use in their promotional materials.

There were three objectives to this piece: brand the company name, establish a sense of dance and movement without labeling the troupe with a "classical" stereo-type, and suggest a sense of mysticism and wonder (themes that define the troupe's creative efforts).

A mask sketch was scanned and textured to serve as a background image. The scanned image was "streaked" to reinforce the dynamic nature of the pose, and the company name was isolated against a black background.


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